1. What Personal Information About Users Does http://www.watchew.com Collect?
2. Our primary goal in collecting personal information is to personalize and improve our service. We collect the following types of information from our users:
   
   1. We may receive and store any information you enter on our websites or provide to us in any other way, such as your name, email address, and other information you provide. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features, such as posting comments to our websites, creating a user profile or receiving email alerts. The personal information you provide is used for such purposes as responding to your requests for certain products and services customizing the advertising content you see and communicating with you.
3. Registration:
   1. In order for you to use certain parts of our websites or take advantage of certain http://www.watchesw.com's services, you may be required to complete a registration form and provide the requested information about you.
   2. When you use our websites, you may, among other things, set up your profile, form relationships, send messages, perform searches and queries, create StyleBooks, comment and transmit information through various channels. In most cases, we retain your information so that you can return to view saved lists or sent messages. When you update your information, we usually keep a back-up copy of the prior version. We collect this information in order to provide you our services and offer you a more personalized and relevant experience on our websites.
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4. Email Alerts
5. In order to receive an email alert every time a new story is posted on one of our websites, you are required to submit your email address.
6. Automatic Information:
7. We may receive and store certain types of information whenever you interact with us. www.watchesw.com may automatically receive and record certain "traffic data" on our server logs from your browser including your IP address, www.watchesw.com cookie information, the page you requested, and your communications and interaction with our other website registrants. www.watchesw.com uses this traffic data to, among other things, help diagnose problems with its server, analyze trends and administer our websites.
8. Generally, our service may automatically collect usage information, such as the numbers and frequency of visitors to our websites and its components. This data is only used in the aggregate, that is, as a statistical measure, and not in a manner that would identify you personally. This type of collective data enables us to figure out how often users use parts of our websites, so we can make our websites appealing to as many users as possible. In addition, we may provide statistical information to our partners about how our users, collectively, use our websites. We share this type of statistical data so that our partners also understand how often people use their areas and our websites, so that they, too, may provide you with an optimal Web experience. We also collect and use information for internal purposes. For example, if you are a registered user of the www.watchesw.com email and/or subscription based services, we may keep records in your account history of your complaints about other registered users online behavior, and any reported violation of our Terms of Use that you or someone on your account may have committed.
9. Email Communications::
10. We may receive a confirmation when you open an email from www.watchesw.com if your computer supports this type of program, in order to help us make emails more interesting and helpful. We may also send out emails with news or promotions. If you do not want to receive email or other mail from us, please notify us by email at customer service department and include sufficient information for us to identify your account.
11. What about Cookies?
12. Cookies are alphanumeric identifiers that we may transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our website are visited and by how many people. www.watchesw.com cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or email address is.

This Privacy Policy is effective as of mar 02, 2010.